Every person and company has an unused potential

Hi, I am Astrid and I am the founder of Afmaeli.
I am convinced that every person, organization and company has an unused potential due to lack of time, resources or HR knowledge.
I help you unlock this potential by sharing my +20 years of expertise offering HR advice and implementing HR projects with a pragmatic approach, taking into account the reality of the company.
I support your organization with for example recruitment, onboarding, talent development, streamlining HR processes. I also propose tailormade trainings or one-on-one sessions.

Let's get in contact
Astrid Bormans Afmaeli

Astrid Bormans - Founder

A Proven approach

For over 20 years I’ve perfected a way of working that has helped different types of businesses improve their HR approach.

Afmaeli experience

+20 years of experience

In-depth understanding of business challenges, the functioning of companies and HR.

More than 20 years of experience in HR, Project Management, Sales, and Marketing.

Afmaeli personal development

Personal and tailored

My personal and tailored approach generates a qualitative and implementable HR process for every company and organization. No matter the size or structure.

100% personal, flexible and hands-on.

Afmaeli working

Pragmatic way of working

No complex theories but simple and pragmatic approaches to improve things.

Excellence in project management allows you to focus on your core activities.

Afmaeli Implementation

Implementation guidance

Real collaborations: I help you to implement solutions and achieve the targeted results.

I can work with you in French, English and Dutch.

people.
most important asset.

How can I help you?

I support companies and organizations who don’t have enough resources, time or knowledge to define and implement HR projects.

Afmaeli Human Relations

Recruitment & Onboarding

I help improve your attractiveness to find interesting candidates. I pre-select CV’s, plan and conduct interviews.

I help you streamline your recruitment and onboarding process and I can help you train your interview skills.

You have difficulties finding and attracting the right candidates. Job openings stay unfilled for a long time.

You feel uncomfortable when interviewing candidates. You know that onboarding of new employees is essential, but you don’t know how to organize this efficiently.

Recruiting new employees is very time consuming which has an impact on the day-to-day work.

Afmaeli Talent development

Talent development

I give tailor made training sessions for (new) team managers and employees and propose solutions to stimulate knowledge transfer between teams.

I help you set up a training plan with easy reporting which allows you to make sure money is well spent which results in increased efficiency and motivation.

You would like to increase internal expertise but available trainings are too generic and there is little knowledge transfer between teams.

Employees have been promoted to team managers but they feel unprepared managing others and doing the performance reviews.

A clear insight is missing on how the training budget is used and who benefits which leads to money badly spent and increases frustrations.

If you have a project you'd like to discuss

Afmaeli Retention & Motivation

Retention & Motivation

I help you get a better insight in the expectations of your employees and show you how to implement solutions to increase their motivation.

I help you find alternative ways to improve responsibilities in a job and avoid routine which will increase the retention.

The seniority level of your employees is increasing, you see their needs changing but don’t know how to act.

The number of employees resigning and absenteeism are increasing but you don’t know why.

Promotions to higher functions are limited due to the small size of your company which results in resignations and you would like to find alternative ways to avoid demotivation.

Afmaeli Internal Processes

Internal Processes

I help you write and implement policies which reflect the needs of your company or organization.

I help you streamline HR processes to increase efficiency and free time for value added projects.

There are no written internal policies which results in certain employees taking liberties they shouldn’t take.

HR tasks are taking a lot of time and therefore there is little time for value added actions.

You have a lot of teleworking requests, but you don’t know how to organize this well or which policies need to be implemented.

If you have a project you'd like to discuss

HR Strategy & Reporting

HR Strategy & Reporting

I help you define the key HR performance indicators, set up easy to update reports and help you define the best HR strategy.

I help you redesign your organization chart with clear job descriptions and decision levels linked to every role.

Your business is growing which requires a good HR strategy, but you don’t have sufficient internal HR expertise.

Getting the key HR data is time consuming and you are often missing the red flags that need action.

The design of your organizational structure hasn’t been updated and is no longer reflecting the organizational reality.

Afmaeli Team building service

Team Building

I organize team building activities to celebrate important events and to improve team spirit, communication and motivation within a reasonable budget.

I propose different types of workshops that increase the sense of belonging and the feeling of doing meaningful work.

Teams are working in silo’s which results in loss of efficiency and non-constructive situations.

You would like to have an event to stimulate team spirit without taking care of the organizational burden.

The anniversary of the company is approaching and you don’t know how to integrate the employees in the celebration.

If you have a project you'd like to discuss

motivated people.
increased efficiency.

One-on-one approach

I propose personal and tailor made trainings and coaching sessions to help you face your challenges, to improve your way of working and increase your career opportunities.

I can help you to take a step back from the day-to-day work and share my HR experience to find the best HR solutions.

I give tailormade presentation and communication skills trainings using your project and documents as a starting point.

You are responsible for HR and would like to have an external sounding board.

You have an important (HR) presentation to prepare and you would like to have feedback regarding the content and the look & feel.

I coach you as a team manager to improve your team management skills and your interaction with your team members.

I help you better prioritize and monitor your workflow and make it more visible for others.

You have been promoted as team manager but you feel unprepared to manage your team members and doing the performance reviews.

Your current workload is too high, you get unrealistic deadlines and others are not aware of the high number of tasks, projects you are taking care of.

I help you to solve conflicts and show you ways to reduce conflicts in the future.

I give tailormade trainings to improve your professional communication in Dutch.

You have issues with an employee and you would like to have help to handle this situation.

You would like to improve your communication with Dutch speaking colleagues, clients or suppliers.

I can help you to take a step back from the day-to-day work and share my HR experience to find the best HR solutions.

I give tailormade presentation and communication skills trainings using your project and documents as a starting point.

I coach you as a team manager to improve your team management skills and your interaction with your team members.

I help you better prioritize and monitor your workflow and make it more visible for others.

I help you to solve conflicts and show you ways to reduce conflicts in the future.

I give tailormade trainings to improve your professional communication in Dutch.

You are responsible for HR and would like to have an external sounding board.

You have an important (HR) presentation to prepare and you would like to have feedback regarding the content and the look & feel.

You have been promoted as team manager but you feel unprepared to manage your team members and doing the performance reviews.

Your current workload is too high, you get unrealistic deadlines and others are not aware of the high number of tasks, projects you are taking care of.

You have issues with an employee and you would like to have help to handle this situation.

You would like to improve your communication with Dutch speaking colleagues, clients or suppliers.

happiness at work.
successful.

Contact me

Do not hesitate to contact me if you want to explore a new project or just want to know how I could help you.

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